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  <titleInfo>
    <title>Dirección de ventas: vender y fidelizar en el nuevo milenio</title>
  </titleInfo>
  <name type="personal">
    <namePart>Cámara Ibáñez, Dionisio</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Sanz Gómez, María</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
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  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>Pearson Educación</publisher>
    <dateIssued>2001</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <language>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>298 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>VENTAS</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACIÓN DE VENTAS</topic>
  </subject>
  <subject>
    <topic>VENDEDORES</topic>
  </subject>
  <subject>
    <topic>ARTE DE VENDER</topic>
  </subject>
  <subject>
    <topic>COMUNICACIÓN</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>RELACIONES CON EL CLIENTE</topic>
  </subject>
  <subject>
    <topic>NECESIDADES DE LOS CLIENTES</topic>
  </subject>
  <subject>
    <topic>ESTRATEGIAS DEL PRODUCTO</topic>
  </subject>
  <subject>
    <topic>POSICIONAMIENTO EMPRESARIAL</topic>
  </subject>
  <subject>
    <topic>FASES DE LA VENTA</topic>
  </subject>
  <subject>
    <topic>SERVICIO AL CLIENTE</topic>
  </subject>
  <classification authority="ddc">658.81 C172d</classification>
  <identifier type="isbn">9788420532127</identifier>
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    <recordChangeDate encoding="iso8601">20240311135701.0</recordChangeDate>
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