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  <titleInfo>
    <title>Marketing edición Latinoamérica</title>
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  <name type="personal">
    <namePart>Lamb, Charles</namePart>
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    <namePart>Hair, Joseph</namePart>
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  <name type="personal">
    <namePart>McDaniel, Carl</namePart>
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    <place>
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    <publisher>Cengage Learning</publisher>
    <dateIssued>2017</dateIssued>
    <issuance>monographic</issuance>
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    <extent>843 páginas </extent>
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    <topic>MARKETING</topic>
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  <subject>
    <topic>MERCADOTECNIA</topic>
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  <subject>
    <topic>RESPONSABILIDAD SOCIAL</topic>
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  <subject>
    <topic>MARKETING EMPRESARIAL</topic>
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  <subject>
    <topic>TOMA DE DECISIONES</topic>
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  <subject>
    <topic>VENTAS</topic>
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  <subject>
    <topic>MERCADO DE SERVICIOS</topic>
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  <subject>
    <topic>PLANEACIÓN ESTRATÉGICA</topic>
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  <subject>
    <topic>PLAN DE MERCADO</topic>
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  <subject>
    <topic>MERCADO META</topic>
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  <subject>
    <topic>PRECIOS</topic>
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  <subject>
    <topic>RELACIONES PÚBLICAS</topic>
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  <subject>
    <topic>EMPRENDEDORES</topic>
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  <subject>
    <topic>MARKETING GLOBAL</topic>
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    <topic>SEGMENTACIÓN DE MERCADOS</topic>
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  <subject>
    <topic>POSICIONAMIENTO</topic>
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  <subject>
    <topic>PRODUCTO</topic>
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  <subject>
    <topic>CADENA DE ABASTECIMIENTO</topic>
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  <subject>
    <topic>PROMOCIÓN</topic>
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  <subject>
    <topic>PUBLICIDAD</topic>
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    <topic>OFERTA Y DEMANDA</topic>
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  <subject>
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  <subject>
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  <classification authority="ddc">658.8 L218m</classification>
  <identifier type="isbn">9786075263137</identifier>
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