<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>El libro blanco del emprendedor web</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gosende, Javier</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>Anaya</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>287 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>LIDERAZGO EJECUTIVO</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACIÓN DE EMPRESAS</topic>
  </subject>
  <subject>
    <topic>EMPRENDEDOR</topic>
  </subject>
  <subject>
    <topic>EMPRENDEDOR</topic>
  </subject>
  <subject>
    <topic>INTERNET</topic>
  </subject>
  <subject>
    <topic>EMPRENDEDOR EN LA WEB</topic>
  </subject>
  <subject>
    <topic>MODELO DE NEGOCIOS EN INTERNET</topic>
  </subject>
  <subject>
    <topic>MODELO DE COMERCIO ELECTRÓNICO</topic>
  </subject>
  <subject>
    <topic>TRÁFICO WEB</topic>
  </subject>
  <subject>
    <topic>PLAN DE EMPRESA WEB</topic>
  </subject>
  <subject>
    <topic>PLANES DE NEGOCIO</topic>
  </subject>
  <subject>
    <topic>MARKETING ONLINE</topic>
  </subject>
  <subject>
    <topic>DESARROLLO DEL SITIO WEB</topic>
  </subject>
  <subject>
    <topic>DISEÑO GRÁFICO</topic>
  </subject>
  <subject>
    <topic>TRÁFICO WEB</topic>
  </subject>
  <subject>
    <topic>PLAN DE MARKETING ONLINE</topic>
  </subject>
  <subject>
    <topic>COMERCIO ELECTRÓNICO</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD</topic>
  </subject>
  <subject>
    <topic>PLAN DE CONVERSIÓN WEB</topic>
  </subject>
  <subject>
    <topic>PLAN DE FIDELIZACIÓN WEB</topic>
  </subject>
  <subject>
    <topic>CÓMO POTENCIAR LAS REDES SOCIALES EN EL NEGOCIO WEB</topic>
  </subject>
  <classification authority="ddc">658.409.2 G676l</classification>
  <identifier type="isbn">9788441534568</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">150929</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250805131623.0</recordChangeDate>
  </recordInfo>
</mods>
