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  <titleInfo>
    <title>Mercadotecnia</title>
  </titleInfo>
  <name type="personal">
    <namePart>L. Sandhusen, Richard</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource manuscript="yes">text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Compañía Editorial Continental</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>660 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>MERCADOTECNIA</topic>
  </subject>
  <subject>
    <topic>MERCADEO INTERNACIONAL</topic>
  </subject>
  <subject>
    <topic>PLANIFICACIÓN ESTRATÉGICA</topic>
  </subject>
  <subject>
    <topic>LIBRE MERCADO</topic>
  </subject>
  <subject>
    <topic>MEZCLA DE MERCADOTECNIA</topic>
  </subject>
  <subject>
    <topic>ENTORNO</topic>
  </subject>
  <subject>
    <topic>SISTEMA DE MERCADOTECNIA</topic>
  </subject>
  <subject>
    <topic>INVESTIGACIÓN DE MERCADOS</topic>
  </subject>
  <subject>
    <topic>COMPORTAMIENTO DEL CLIENTE</topic>
  </subject>
  <subject>
    <topic>SEGMENTACIÓN DEL MERCADO</topic>
  </subject>
  <subject>
    <topic>PLANEACIÓN DE PRODUCTO</topic>
  </subject>
  <subject>
    <topic>PRECIOS</topic>
  </subject>
  <subject>
    <topic>PROMOCIÓN</topic>
  </subject>
  <subject>
    <topic>PLANEACIÓN DE LA DISTRIBUCIÓN</topic>
  </subject>
  <subject>
    <topic>INTERNET</topic>
  </subject>
  <subject>
    <topic>CONSUMIDORES</topic>
  </subject>
  <classification authority="ddc">658.8 S217m</classification>
  <identifier type="isbn">9789702402473</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">150825</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240307181324.0</recordChangeDate>
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