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  <titleInfo>
    <title>Administración de pequeñas empresas: enfoque emprendedor</title>
  </titleInfo>
  <name type="personal">
    <namePart>Longenecker, Justin G.</namePart>
    <role>
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  <name type="personal">
    <namePart>Moore, Carlos W.</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Petty, J. William</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Palich, Leslie E.</namePart>
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    </role>
  </name>
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  <originInfo>
    <place>
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    </place>
    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>Thomson</publisher>
    <dateIssued>2007</dateIssued>
    <edition>13 edición</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
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    <extent>681 páginas</extent>
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  <tableOfContents>Contiene disco compacto N° 367</tableOfContents>
  <subject>
    <topic>PEQUEÑA EMPRESA</topic>
  </subject>
  <subject>
    <topic>MEDIANA EMPRESA</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACIÓN DE EMPRESAS</topic>
  </subject>
  <subject>
    <topic>EMPRENDEDOR</topic>
  </subject>
  <subject>
    <topic>ESTRATEGIA EMPRESARIAL</topic>
  </subject>
  <subject>
    <topic>FRANQUICIAS</topic>
  </subject>
  <subject>
    <topic>EMPRESA FAMILIAR</topic>
  </subject>
  <subject>
    <topic>PLAN DE NEGOCIOS</topic>
  </subject>
  <subject>
    <topic>MERCADEO</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>RECURSOS HUMANOS</topic>
  </subject>
  <subject>
    <topic>ALIANZAS ESTRATÉGICAS</topic>
  </subject>
  <subject>
    <topic>PLAN FINANCIERO</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACIÓN DEL RIESGO</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACIÓN DE OPERACIONES</topic>
  </subject>
  <subject>
    <topic>DESEMPEÑO FINANCIERO</topic>
  </subject>
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