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  <titleInfo>
    <title>Administración de pequeñas empresas: lanzamiento y crecimiento de iniciativas de emprendimiento</title>
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  <name type="personal">
    <namePart>Longenecker, Justin G.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Petty, J. William</namePart>
    <role>
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    </role>
  </name>
  <name type="personal">
    <namePart>Palich, Leslie E.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Hoy, Frank</namePart>
    <role>
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    </role>
  </name>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>CENGAGE</publisher>
    <dateIssued>2009</dateIssued>
    <edition>14 edición</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
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    <extent>744 páginas</extent>
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  <subject>
    <topic>PEQUENA Y MEDIANA EMPRESA</topic>
  </subject>
  <subject>
    <topic>EMPRENEDURISMO</topic>
  </subject>
  <subject>
    <topic>FRANQUICIAS</topic>
  </subject>
  <subject>
    <topic>PLAN ORGANIZACIONAL</topic>
  </subject>
  <subject>
    <topic>ESTADOS FINANCIEROS</topic>
  </subject>
  <subject>
    <topic>ETICA</topic>
  </subject>
  <subject>
    <topic>ACTIVOS</topic>
  </subject>
  <subject>
    <topic>CREDITO</topic>
  </subject>
  <subject>
    <topic>PROMOCION</topic>
  </subject>
  <subject>
    <topic>CLIENTE</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACION DE OPERACIONES</topic>
  </subject>
  <subject>
    <topic>ACTIVOS DE LA EMPRESA</topic>
  </subject>
  <subject>
    <topic>MERCADEO</topic>
  </subject>
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    <recordCreationDate encoding="marc">150310</recordCreationDate>
    <recordChangeDate encoding="iso8601">20220304095028.0</recordChangeDate>
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