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  <titleInfo>
    <title>Manual de relaciones públicas e institucionales: estrategias de comunicación y tácticas relacionales</title>
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  <name type="personal">
    <namePart>Di Génova, Antonio Ezequiel</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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    <publisher>Ugerman Editor</publisher>
    <dateIssued>2012</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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    <extent>276 páginas</extent>
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  <subject>
    <topic>RELACIONES PÚBLICAS</topic>
  </subject>
  <subject>
    <topic>HISTORIA</topic>
  </subject>
  <subject>
    <topic>ÉTICA</topic>
  </subject>
  <subject>
    <topic>PROFESIONALIDAD</topic>
  </subject>
  <subject>
    <topic>INVESTIGACIÓN</topic>
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  <subject>
    <topic>PLANIFICACIÓN DEL PROGRAMA</topic>
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  <subject>
    <topic>COMUNICACIÓN</topic>
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  <subject>
    <topic>EVALUACIÓN DE LA COMUNICACIÓN</topic>
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  <subject>
    <topic>OPINIÓN PÚBLICA</topic>
  </subject>
  <subject>
    <topic>PROPAGANDA</topic>
  </subject>
  <subject>
    <topic>GESTIÓN DE CONFLICTOS</topic>
  </subject>
  <subject>
    <topic>PÚBLICO</topic>
  </subject>
  <subject>
    <topic>MEDIOS DE COMUNICACIÓN</topic>
  </subject>
  <subject>
    <topic>COMUNICADOS DE PRENSA</topic>
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  <subject>
    <topic>BOLETINES DE INFORMACIÓN</topic>
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  <subject>
    <topic>RADIO</topic>
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    <topic>TELEVISIÓN</topic>
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  <subject>
    <topic>INTERNET</topic>
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  <subject>
    <topic>ESPECTÁCULOS PÚBLICOS</topic>
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  <subject>
    <topic>DEPORTE</topic>
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  <subject>
    <topic>TURISMO</topic>
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  <subject>
    <topic>POLÍTICA</topic>
  </subject>
  <subject>
    <topic>GOBIERNO</topic>
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  <subject>
    <topic>EDUCACIÓN</topic>
  </subject>
  <subject>
    <topic>CORPORACIONES</topic>
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  <classification authority="ddc">659.2 D572m</classification>
  <identifier type="isbn">9789879468319</identifier>
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