<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing: enfoque América Latina, el marketing científico aplicado a Latinoamérica</title>
  </titleInfo>
  <name type="personal">
    <namePart>Arellano Cueva, Rolando</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Pearson Educación</publisher>
    <dateIssued>2010</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>422 páginas </extent>
  </physicalDescription>
  <subject>
    <topic>GERENCIA DE MERCADEO</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>MERCADEO LATINOAMERICANO</topic>
  </subject>
  <subject>
    <topic>COMPORTAMIENTO DE LOS CONSUMIDORES</topic>
  </subject>
  <subject>
    <topic>SEGMENTACIÓN DE MERCADOS</topic>
  </subject>
  <subject>
    <topic>INVESTIGACIÓN DE MARKETING</topic>
  </subject>
  <subject>
    <topic>MARKETING DE SERVICIOS</topic>
  </subject>
  <subject>
    <topic>CLIENTES</topic>
  </subject>
  <subject>
    <topic>MERCADO LATINOAMERICANO</topic>
  </subject>
  <subject>
    <topic>INVESTIGACIÓN DE MERCADOS</topic>
  </subject>
  <subject>
    <topic>MARCA Y EL EMPAQUE</topic>
  </subject>
  <subject>
    <topic>PRODUCTO</topic>
  </subject>
  <subject>
    <topic>COMUNICACIÓN DE MARKETING</topic>
  </subject>
  <subject>
    <topic>DISTRIBUCIÓN MERCADOS</topic>
  </subject>
  <subject>
    <topic>LAS VENTAS</topic>
  </subject>
  <subject>
    <topic>PROMOCIÓN</topic>
  </subject>
  <subject>
    <topic>ANÁLISIS ESTRATEGICO DE POSICIONAMIENTO</topic>
  </subject>
  <subject>
    <topic>ESTRATEGICAS COMPETIVAS</topic>
  </subject>
  <subject>
    <topic>APLICACIONES DE MARKETING</topic>
  </subject>
  <classification authority="ddc">658.8 A678m</classification>
  <identifier type="isbn">9786073204115</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">150625</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260115145946.0</recordChangeDate>
  </recordInfo>
</mods>
