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  <titleInfo>
    <title>Administración de pequeñas empresas: lanzamiento y crecimiento de iniciativas de emprendimiento</title>
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  <name type="personal">
    <namePart>Longenecker, Justin G.</namePart>
    <role>
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  <name type="personal">
    <namePart>Petty, J. William</namePart>
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  <name type="personal">
    <namePart>Palich, Leslie E.</namePart>
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  <name type="personal">
    <namePart>Hoy, Frank</namePart>
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    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>CENGAGE</publisher>
    <dateIssued>2012</dateIssued>
    <edition>16 edición</edition>
    <issuance>monographic</issuance>
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  <language>
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    <extent>782 páginas</extent>
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  <subject>
    <topic>PEQUEÑA Y MEDIANA EMPRESA</topic>
  </subject>
  <subject>
    <topic>EMPRENDEDURISMO</topic>
  </subject>
  <subject>
    <topic>FRANQUICIAS</topic>
  </subject>
  <subject>
    <topic>PLAN ORGANIZACIONAL</topic>
  </subject>
  <subject>
    <topic>ESTADOS FINANCIEROS</topic>
  </subject>
  <subject>
    <topic>ÉTICA</topic>
  </subject>
  <subject>
    <topic>ACTIVOS</topic>
  </subject>
  <subject>
    <topic>CRÉDITO</topic>
  </subject>
  <subject>
    <topic>PROMOCIÓN</topic>
  </subject>
  <subject>
    <topic>CLIENTE</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACIÓN DE OPERACIONES</topic>
  </subject>
  <subject>
    <topic>ACTIVOS DE LA EMPRESA</topic>
  </subject>
  <subject>
    <topic>MERCADEO</topic>
  </subject>
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    <recordChangeDate encoding="iso8601">20161117110336.0</recordChangeDate>
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