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  <titleInfo>
    <title>Conceptos de administración estratégica</title>
  </titleInfo>
  <name type="personal">
    <namePart>David, Fred R</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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    <place>
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    <place>
      <placeTerm type="text">México</placeTerm>
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    <publisher>Pearson</publisher>
    <dateIssued>2003</dateIssued>
    <issuance>monographic</issuance>
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    <extent>336 páginas </extent>
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  <subject>
    <topic>ADMINISTRACIÓN ESTRATEGICA</topic>
  </subject>
  <subject>
    <topic>POLITICAS DE NEGOCIOS</topic>
  </subject>
  <subject>
    <topic>DIRECCIÓN ESTRATÉGICA</topic>
  </subject>
  <subject>
    <topic>PLANEACIÓN ESTRATÉGICA</topic>
  </subject>
  <subject>
    <topic>ÉTICA DE NEGOCIOS</topic>
  </subject>
  <subject>
    <topic>VISIÓN</topic>
  </subject>
  <subject>
    <topic>MISIÓN</topic>
  </subject>
  <subject>
    <topic>EVALUACIÓN EXTERNA</topic>
  </subject>
  <subject>
    <topic>EVALUACIÓN INTERNA</topic>
  </subject>
  <subject>
    <topic>AUDITORIA INTERNA</topic>
  </subject>
  <subject>
    <topic>IMPLEMENTACIÓN DE ESTRATEGIAS</topic>
  </subject>
  <subject>
    <topic>TIPOS DE ESTRATEGIAS</topic>
  </subject>
  <subject>
    <topic>SELECCIÓN DE ESTRATEGIAS</topic>
  </subject>
  <subject>
    <topic>OPERACIONES</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>FINANZAS</topic>
  </subject>
  <subject>
    <topic>CONTABILIDAD</topic>
  </subject>
  <subject>
    <topic>FINANZAS</topic>
  </subject>
  <subject>
    <topic>REMUNERACIÓN CON LAS ESTRATEGIAS</topic>
  </subject>
  <subject>
    <topic>MERCADOTECNIA</topic>
  </subject>
  <subject>
    <topic>SISTEMAS DE INFORMACIÓN</topic>
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  <subject>
    <topic>FORMULACIÓN DE LA ESTRATEGIA</topic>
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  <subject>
    <topic>EVALUACIÓN DE LA ESTRATEGIA</topic>
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  <subject>
    <topic>AUDITORÍA</topic>
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