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  <titleInfo>
    <title>Mercadotecnia en línea para Pymes</title>
  </titleInfo>
  <name type="personal">
    <namePart>Berkley, Holly</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
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    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Patria Cultural</publisher>
    <dateIssued>2006</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Esp</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">año</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">l</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>190 páginas </extent>
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  <subject>
    <topic>TELEMERCADEO Y MERCADEO DIRECTO</topic>
  </subject>
  <subject>
    <topic>MERCADOTECNIA EN LÍNEA</topic>
  </subject>
  <subject>
    <topic>PYMES</topic>
  </subject>
  <subject>
    <topic>PÚBLICO OBJETIVO</topic>
  </subject>
  <subject>
    <topic>CARACTERÍSTICAS DE SU CLIENTE IDEAL</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD GRATUITA</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD GRATUITA</topic>
  </subject>
  <subject>
    <topic>TRUEQUES PUBLICITARIOS</topic>
  </subject>
  <subject>
    <topic>MERCADOTECNIA POR CORREO ELECTRÓNICO</topic>
  </subject>
  <subject>
    <topic>MERCADOTECNIA  ORIENTADA A METAS</topic>
  </subject>
  <subject>
    <topic>DESARROLLO DE UNA COMUNIDAD VIRTUAL</topic>
  </subject>
  <subject>
    <topic>COMUNIDAD VIRTUAL</topic>
  </subject>
  <subject>
    <topic>ESTRATEGIAS DE PUBLICIDAD COMPARTIDA</topic>
  </subject>
  <subject>
    <topic>BUSCADORES</topic>
  </subject>
  <subject>
    <topic>ANUNCIOS EN BANNER</topic>
  </subject>
  <subject>
    <topic>ELEMENTOS BÁSICOS DEL DISEÑO DE WEB</topic>
  </subject>
  <subject>
    <topic>DISEÑADOR WEB</topic>
  </subject>
  <subject>
    <topic>EL PODER DE LA RED</topic>
  </subject>
  <classification authority="ddc">658.872 B513m</classification>
  <identifier type="isbn">9702406226</identifier>
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    <recordChangeDate encoding="iso8601">20260119180636.0</recordChangeDate>
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