02021nam a2200325   450000500170000000800410001702000180005804100080007608200200008410000200010410000180012410000190014224500240016126000190018526000230020426000090022730000180023630000420025444000170029649000230031350500240033650504280036050503750078850504650116365000150162865000130164365000130165665000140166965000120168320251024180955.0250410b2015    |||||||| |||| 00| 0 eng d  a9781471540462  aING  a428.640.24 E92s  aEvans, Virginia  aDooley, Jenny  aVickers, Criag  aSales and marketing  aEstados Unidos  bExpress Publishing  c2015  a100 páginas  bIlustraciones y fotografías a color  aCareer Paths  aTemática General  aTable of contents:   aBook 1: Unit 1: Sales. Unit 2: Marketing. Unit 3: Types of sales 1. Unit 4: Types of sales 2. Unit 5: The marketing mix 1. Unit 6: The marketing mix 2. Unit 7: Product descriptions. Unit 8: Product details 1. Unit 9: Product details 2. Unit 10: Distribution and pricing. Unit 11: Payment options. Unit 12: Costs and profit. Unit 13: Desccribing change. Unit 14: Describing benefits. Unit 15: The marketing and sales force.   aBook 2: Unit 1: Sales systems. Unit 2: Opening. Unit 3: Following up. Unit 4: Negotiating, Unit 5: Closing. Unit 6: Commissions. Unit 7: Sales presentations. Unit 8: Consumer problems. Unit 9: Promotions and sales. Unit 10: Sales forecasts. Unit 11: Networking. Unit 12: Motivation techniques. Unit 13: Sales territories. Unit 14: Sales ethics. Unit 15: Internet sales.   aBook 3: Unit 1: Branding. Unit 2: Markets and competition. Unit 3: Costumer relations management. Unit 4: Consumer behavior. Unit 5: Marketing research 1. Unit 6: Marketing research 2. Unit 7: Marketing strategies. Unit 8: Campaign assessment. Unit 9: Endorsements and sponsors. Unit 10: Marketing environments. Unit 11: Market segmentation. Unit 12: Advertising. Unit 13: Marketing ethics. Unit 14: Marketing and technology. Unit 15: International marketing.   aVOCABULARY  aWRITING   aSPEAKING  aLISTENING  aREADING