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  <titleInfo>
    <title>Plan de marketing: diseño, implementación y control</title>
  </titleInfo>
  <name type="personal">
    <namePart>Hoyos Ballestero, Ricado</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>Marge Books</publisher>
    <dateIssued>2021</dateIssued>
    <edition>3 edición</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>152 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>GERENCIA DEL MERCADO</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>ESTRATEGIA</topic>
  </subject>
  <subject>
    <topic>ROL DEL VENDEDOR</topic>
  </subject>
  <subject>
    <topic>GERENCIA DE MARKETING</topic>
  </subject>
  <subject>
    <topic>TÁCTICA DE LA GERENCIA DE MARKETING</topic>
  </subject>
  <subject>
    <topic>ROL DEL EMPRESARIO</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD</topic>
  </subject>
  <subject>
    <topic>PLAN DE MARKETING</topic>
  </subject>
  <subject>
    <topic>INNOVACIÓN</topic>
  </subject>
  <subject>
    <topic>BRANDING</topic>
  </subject>
  <subject>
    <topic>MODELO CASAR</topic>
  </subject>
  <subject>
    <topic>PLANIFICACIÓN ESTRATÉGICA</topic>
  </subject>
  <subject>
    <topic>PAPEL DEL MARKETING EN LA EMPRESAS</topic>
  </subject>
  <subject>
    <topic>FUNCIONES DE LA GERENCIA DE MARKETING</topic>
  </subject>
  <subject>
    <topic>ANÁLISIS FODA</topic>
  </subject>
  <subject>
    <topic>FORECAST</topic>
  </subject>
  <subject>
    <topic>PRONÓSTICO DE VENTAS</topic>
  </subject>
  <subject>
    <topic>AUDITORÍA DE MARKETING</topic>
  </subject>
  <subject>
    <topic>AUDITORÍA DEL SERVICIO AL CLIENTE</topic>
  </subject>
  <subject>
    <topic>ELEMENTOS DEL PLAN DE MARKETING</topic>
  </subject>
  <subject>
    <topic>ELABORACIÓN DEL PRONÓSTICO DE VENTAS</topic>
  </subject>
  <subject>
    <topic>EJECUCUÓN DE LA ESTRATEGIA</topic>
  </subject>
  <subject>
    <topic>EVALUACIÓN DEL DESEMPEÑO DE MARKETING</topic>
  </subject>
  <subject>
    <topic>AUDITORIA DEL SERVICIO AL CLIENTE</topic>
  </subject>
  <subject>
    <topic>VADEMÉCUM ESTRATÉGICO</topic>
  </subject>
  <subject>
    <topic>DAFO</topic>
  </subject>
  <classification authority="ddc">658.8 H867p</classification>
  <identifier type="isbn">9788418532801</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">230510</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260225121136.0</recordChangeDate>
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