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  <titleInfo>
    <title>Estrategía empresarial práctica: del diagnóstico a la implementación</title>
  </titleInfo>
  <name type="personal">
    <namePart>Rodero, José Antonio</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <originInfo>
    <place>
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    <publisher>Ediciones de la U.</publisher>
    <dateIssued>2019</dateIssued>
    <issuance>monographic</issuance>
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    <extent>446 págínas</extent>
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  <subject>
    <topic>PLANIFICACIÓN Y ELABORACIÓN DE POLÍTICAS</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACIÓN</topic>
  </subject>
  <subject>
    <topic>ESTRATEGIA EMPRESARIAL</topic>
  </subject>
  <subject>
    <topic>ESTRATEGIA Y RENTABILIDAD</topic>
  </subject>
  <subject>
    <topic>VENTAJA COMPETITIVA</topic>
  </subject>
  <subject>
    <topic>RECURSOS TANGIBLES</topic>
  </subject>
  <subject>
    <topic>RECURSOS INTANGIBLES</topic>
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  <subject>
    <topic>RECURSOS HUMANOS</topic>
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  <subject>
    <topic>RECURSOS ECONÓMICOS</topic>
  </subject>
  <subject>
    <topic>DECISIONES EN LA EMPRESA</topic>
  </subject>
  <subject>
    <topic>DECISIONES DE ESTRATEGIA</topic>
  </subject>
  <subject>
    <topic>ANÁLISIS ESTRATÉGICO</topic>
  </subject>
  <subject>
    <topic>GESTIÓN EMPRESARIAL</topic>
  </subject>
  <subject>
    <topic>COMPETENCIAS</topic>
  </subject>
  <subject>
    <topic>LIDERAZGO</topic>
  </subject>
  <subject>
    <topic>HABILIDADES DEL LÍDER</topic>
  </subject>
  <subject>
    <topic>GESTIÓN DE PERSONAS</topic>
  </subject>
  <subject>
    <topic>HERRAMIENTAS DE GESTIÓN</topic>
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  <subject>
    <topic>ANÁLISIS INTERNO</topic>
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  <subject>
    <topic>ANÁLISIS  EXTERNO</topic>
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  <subject>
    <topic>VENTAJA COMPETITIVA</topic>
  </subject>
  <subject>
    <topic>DIAGNÓSTICO ESTRATÉGICO</topic>
  </subject>
  <subject>
    <topic>METODOLOGÍA DAFO-CAME</topic>
  </subject>
  <subject>
    <topic>OPERACIONES CORPORATIVAS</topic>
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  <subject>
    <topic>ANÁLISIS ESTRATÉGICO</topic>
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  <subject>
    <topic>IMPLEMENTACIÓN DE LA ESTRATEGIA</topic>
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  <subject>
    <topic>GESTIÓN DEL CAMBIO</topic>
  </subject>
  <subject>
    <topic>CUADRO DE MANDO INTEGRAL</topic>
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  <classification authority="ddc">658.401.2 R688e</classification>
  <identifier type="isbn">9789587921038</identifier>
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