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  <titleInfo>
    <title>Marketing 4.0</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Colombia</placeTerm>
    </place>
    <publisher>Ediciones de la U</publisher>
    <dateIssued>2019</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
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  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
  </language>
  <physicalDescription>
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    <extent>199 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>MARKETING DIGITAL</topic>
  </subject>
  <subject>
    <topic>CLIENTES CONECTADOS</topic>
  </subject>
  <subject>
    <topic>MODELOS HORIZONTALES</topic>
  </subject>
  <subject>
    <topic>MODELOS INCLUSIVOS</topic>
  </subject>
  <subject>
    <topic>MODELOS SOCIALES</topic>
  </subject>
  <subject>
    <topic>PARADOJAS DEL MARKETING</topic>
  </subject>
  <subject>
    <topic>SUBCULTURAS GENERALES</topic>
  </subject>
  <subject>
    <topic>ECONOMÍA DIGITAL</topic>
  </subject>
  <classification authority="ddc">658.872 K87m</classification>
  <identifier type="isbn">9786079380915</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">230224</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240322144949.0</recordChangeDate>
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