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  <titleInfo>
    <title>CRO: convierte las visitas web en ingresos</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gómez-Zorilla Sanjuán, José</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>De la Espada, José</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>LID Editorial Empresarial</publisher>
    <dateIssued>2019</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
  </language>
  <physicalDescription>
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    <extent>247 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>COMERCIO ELECTRÓNICO</topic>
  </subject>
  <subject>
    <topic>MERCADEO EN LÍNEA</topic>
  </subject>
  <subject>
    <topic>MARKETING DIGITAL</topic>
  </subject>
  <subject>
    <topic>ESTRATEGIA DIGITAL</topic>
  </subject>
  <subject>
    <topic>PÁGINA WEB</topic>
  </subject>
  <subject>
    <topic>CONVERSIÓN RATE OPTIMIZATION (CRO)</topic>
  </subject>
  <subject>
    <topic>USUARIO WEB</topic>
  </subject>
  <subject>
    <topic>VARIABLES DE CALIDAD</topic>
  </subject>
  <subject>
    <topic>OPTIMIZACIÓN WEB</topic>
  </subject>
  <subject>
    <topic>DATALAYER</topic>
  </subject>
  <subject>
    <topic>CONVERSIÓN DIGITAL</topic>
  </subject>
  <subject>
    <topic>FUENTES DE TRÁFICO</topic>
  </subject>
  <subject>
    <topic>EMAIL MARKETING</topic>
  </subject>
  <subject>
    <topic>PURCHASE FUNNEL</topic>
  </subject>
  <subject>
    <topic>CONSUMIDOR</topic>
  </subject>
  <subject>
    <topic>PROSUMIDOR</topic>
  </subject>
  <subject>
    <topic>CLIENTE IDEAL</topic>
  </subject>
  <subject>
    <topic>CLIENTE REAL</topic>
  </subject>
  <subject>
    <topic>E-COMMERCE</topic>
  </subject>
  <classification authority="ddc">658.872 G633c</classification>
  <identifier type="isbn">9788417277932</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">230223</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240322144358.0</recordChangeDate>
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