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  <titleInfo>
    <title>Esto es marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Godin, Seth</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>Alienta editorial</publisher>
    <dateIssued>2020</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>314 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>GERENCIA DEL MARKETING</topic>
  </subject>
  <subject>
    <topic>MERCADO MÍNIMO VIABLE</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD</topic>
  </subject>
  <subject>
    <topic>LIDERAZGO</topic>
  </subject>
  <subject>
    <topic>PLAN DE NEGOCIOS</topic>
  </subject>
  <subject>
    <topic>LOGO</topic>
  </subject>
  <subject>
    <topic>MARKETING DE MARCA</topic>
  </subject>
  <subject>
    <topic>PRECIO</topic>
  </subject>
  <subject>
    <topic>CASOS DE ESTUDIO</topic>
  </subject>
  <classification authority="ddc">658.8 G585e4</classification>
  <identifier type="isbn">9788417568269</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">210826</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260224113720.0</recordChangeDate>
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