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  <titleInfo>
    <title>Fundamentos de administración de empresas</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gutiérrez Aragón, Óscar</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>Ediciones Pirámide</publisher>
    <dateIssued>2016</dateIssued>
    <edition>2 edición</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
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    <extent>419 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>ADMINISTRACIÓN</topic>
  </subject>
  <subject>
    <topic>DIRECCIÓN DE EMPRESAS</topic>
  </subject>
  <subject>
    <topic>EMPRESARIOS</topic>
  </subject>
  <subject>
    <topic>CLASES DE EMPRESAS</topic>
  </subject>
  <subject>
    <topic>ENTORNO EMPRESARIAL</topic>
  </subject>
  <subject>
    <topic>OBJETIVOS EMPRESARIALES</topic>
  </subject>
  <subject>
    <topic>RESPONSABILIDAD SOCIAL</topic>
  </subject>
  <subject>
    <topic>RESPONSABILIDAD ÉTICA</topic>
  </subject>
  <subject>
    <topic>CRECIMIENTO EMPRESARIAL</topic>
  </subject>
  <subject>
    <topic>INTERNACIONALIZACIÓN</topic>
  </subject>
  <subject>
    <topic>TOMA DE DECISIONES</topic>
  </subject>
  <subject>
    <topic>PLANIFICACIÓN</topic>
  </subject>
  <subject>
    <topic>ORGANIZACIÓN</topic>
  </subject>
  <subject>
    <topic>RECURSOS HUMANOS</topic>
  </subject>
  <subject>
    <topic>SISTEMA DE PRODUCCIÓN</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>MERCADOS</topic>
  </subject>
  <subject>
    <topic>SEGMENTACIÓN DE MERCADOS</topic>
  </subject>
  <subject>
    <topic>PRODUCTO</topic>
  </subject>
  <subject>
    <topic>PRECIO</topic>
  </subject>
  <subject>
    <topic>DISTRIBUCIÓN</topic>
  </subject>
  <subject>
    <topic>COMUNICACIÓN</topic>
  </subject>
  <subject>
    <topic>SISTEMA FINANCIERO</topic>
  </subject>
  <subject>
    <topic>FUENTES DE FINANCIACIÓN</topic>
  </subject>
  <subject>
    <topic>OBLIGACIONES CONTABLES</topic>
  </subject>
  <classification authority="ddc">658 G984f2</classification>
  <identifier type="isbn">9788436836523</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">190604</recordCreationDate>
    <recordChangeDate encoding="iso8601">20190604172725.0</recordChangeDate>
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