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  <titleInfo>
    <title>Marketing una evidencia cultural</title>
  </titleInfo>
  <name type="personal">
    <namePart>Duque Gómez, Ernesto</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Colombia</placeTerm>
    </place>
    <publisher>Ecoe Ediciones</publisher>
    <dateIssued>2008</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>394 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>COMPORTAMIENTO DEL CONSUMIDOR</topic>
  </subject>
  <subject>
    <topic>ANTROPOLOGÍA DEL CONSUMO</topic>
  </subject>
  <subject>
    <topic>CULTURA DEL CONSUMO</topic>
  </subject>
  <subject>
    <topic>SATISFACCIÓN DEL INDIVIDUO</topic>
  </subject>
  <subject>
    <topic>PRECIO</topic>
  </subject>
  <subject>
    <topic>MERCADO</topic>
  </subject>
  <subject>
    <topic>PROPUESTAS DE CONSUMO</topic>
  </subject>
  <subject>
    <topic>NECESIDADES IMPUESTAS</topic>
  </subject>
  <subject>
    <topic>EXHIBICIÓN ILUSORIA</topic>
  </subject>
  <subject>
    <topic>CONSUMO CULTURAL</topic>
  </subject>
  <subject>
    <topic>CONSUMO LIGHT</topic>
  </subject>
  <subject>
    <topic>CONSUMO SECULAR</topic>
  </subject>
  <subject>
    <topic>CONSUMO DEPORTIVO</topic>
  </subject>
  <subject>
    <topic>MODA</topic>
  </subject>
  <subject>
    <topic>SÍMBOLOS DE CONSUMO</topic>
  </subject>
  <subject>
    <topic>EUDAIMONÍA</topic>
  </subject>
  <classification authority="ddc">658.834.2 D946m</classification>
  <identifier type="isbn">9789586485593</identifier>
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    <recordChangeDate encoding="iso8601">20240318133435.0</recordChangeDate>
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