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  <titleInfo>
    <title>Emprendimiento en el entorno digital: el lanzamiento de una startup</title>
  </titleInfo>
  <name type="personal">
    <namePart>Ruana, Luis Alberto</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Velasco, Rogelio</namePart>
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    <place>
      <placeTerm type="text">México</placeTerm>
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    <publisher>Alfaomega</publisher>
    <dateIssued>2018</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>238 páginas</extent>
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  <tableOfContents>Contiene casos prácticos de estudio</tableOfContents>
  <subject>
    <topic>LIDERAZGO EJECUTIVO</topic>
  </subject>
  <subject>
    <topic>EMPRENDEDURISMO</topic>
  </subject>
  <subject>
    <topic>EMPRENDIMIENTO</topic>
  </subject>
  <subject>
    <topic>NEGOCIOS EN INTERNET</topic>
  </subject>
  <subject>
    <topic>ENTORNO DIGITAL</topic>
  </subject>
  <subject>
    <topic>TRANSFORMACIÓN DIGITAL DE LA EMPRESA</topic>
  </subject>
  <subject>
    <topic>CONSTITUIR UNA EMPRESA  EN UN ENTORNO DIGITAL</topic>
  </subject>
  <subject>
    <topic>ACTITUDES EMPRENDEDORAS</topic>
  </subject>
  <subject>
    <topic>NETWORKING</topic>
  </subject>
  <subject>
    <topic>PLAN DE NEGOCIO</topic>
  </subject>
  <subject>
    <topic>MODELO DE NEGOCIO</topic>
  </subject>
  <subject>
    <topic>INVESTIGACIÓN DE MERCADOS</topic>
  </subject>
  <subject>
    <topic>FINANCIAMIENTO DE LA EMPRESA EN ENTORNO DIGITALES</topic>
  </subject>
  <subject>
    <topic>PRINCIPALES ERRORES DE LOS EMPRENDEDORES</topic>
  </subject>
  <subject>
    <topic>BOOTSTRAPPING</topic>
  </subject>
  <subject>
    <topic>GESTIÓN DEL FRACASO</topic>
  </subject>
  <subject>
    <topic>GESTIÓN DEL ÉXITO</topic>
  </subject>
  <subject>
    <topic>CASOS PRÁCTICOS</topic>
  </subject>
  <classification authority="ddc">658.409.2 R894e</classification>
  <identifier type="isbn">9786076229309</identifier>
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