<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Relaciones públicas y organización de eventos de marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>López, Esperanza</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Moreno, Pascuala</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Deusto</publisher>
    <dateIssued>2017</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>156 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>RELACIONES PÚBLICAS</topic>
  </subject>
  <subject>
    <topic>IMAGEN CORPORATIVA</topic>
  </subject>
  <subject>
    <topic>MANUAL CORPORATIVO</topic>
  </subject>
  <subject>
    <topic>FASES DE LAS RELACIONES PÚBLICAS</topic>
  </subject>
  <subject>
    <topic>PROYECCIÓN CORPORATIVA</topic>
  </subject>
  <subject>
    <topic>IDENTIDAD EMPRESARIAL</topic>
  </subject>
  <subject>
    <topic>CULTURA EMPRESARIAL</topic>
  </subject>
  <subject>
    <topic>RESPONSABILIDAD SOCIAL CORPORATIVA</topic>
  </subject>
  <subject>
    <topic>OPINIÓN PÚBLICA</topic>
  </subject>
  <subject>
    <topic>ORGANIZACIÓN DE EVENTOS</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD</topic>
  </subject>
  <subject>
    <topic>EVENTOS DE MARKETING</topic>
  </subject>
  <subject>
    <topic>COMUNICACIÓN</topic>
  </subject>
  <subject>
    <topic>PROVEEDORES</topic>
  </subject>
  <subject>
    <topic>PRESUPUESTO</topic>
  </subject>
  <subject>
    <topic>SEGURIDAD</topic>
  </subject>
  <subject>
    <topic>APLICACIONES INFORMÁTICAS</topic>
  </subject>
  <subject>
    <topic>CEREMONIAL DE ACTOS</topic>
  </subject>
  <subject>
    <topic>PROTOCOLO</topic>
  </subject>
  <subject>
    <topic>IMAGEN PERSONAL</topic>
  </subject>
  <subject>
    <topic>CONTROL</topic>
  </subject>
  <subject>
    <topic>EVALUACIÓN</topic>
  </subject>
  <classification authority="ddc">659.2 L864r</classification>
  <identifier type="isbn">9786075380605</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">181206</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240403182254.0</recordChangeDate>
  </recordInfo>
</mods>
