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  <titleInfo>
    <title>Ecommerce 360°</title>
  </titleInfo>
  <name type="personal">
    <namePart>Durán Pulido, Anabel</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Deusto</publisher>
    <dateIssued>2018</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>380 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>COMERCIO ELECTRÓNICO</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>MERCADOTECNIA</topic>
  </subject>
  <subject>
    <topic>NEGOCIOS EN LÍNEA</topic>
  </subject>
  <subject>
    <topic>PLAN ESTRATÉGICO</topic>
  </subject>
  <subject>
    <topic>EXPERIENCIA DEL CLIENTE</topic>
  </subject>
  <subject>
    <topic>CADENA DE VALOR</topic>
  </subject>
  <subject>
    <topic>EBUSINESS</topic>
  </subject>
  <subject>
    <topic>TECNOLOGÍAS DE LA INFORMACIÓN</topic>
  </subject>
  <subject>
    <topic>PLAN DE NEGOCIO</topic>
  </subject>
  <subject>
    <topic>MÉTRICAS</topic>
  </subject>
  <classification authority="ddc">658.872 D948e</classification>
  <identifier type="isbn">9786076229316</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">181206</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240322141817.0</recordChangeDate>
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