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  <titleInfo>
    <title>Design thinking: lidera el presente, crea el futuro</title>
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  <name type="personal">
    <namePart>Serrano Ortega, Manuel</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Blázquez Ceballos, Pilar</namePart>
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    <publisher>Alfaomega</publisher>
    <dateIssued>2016</dateIssued>
    <issuance>monographic</issuance>
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  <subject>
    <topic>INNOVACIÓN POR LA GERENCIA</topic>
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  <subject>
    <topic>DESIGN THINKING</topic>
  </subject>
  <subject>
    <topic>TIPOS DE INTELIGENCIA</topic>
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  <subject>
    <topic>DESING THINKERS</topic>
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  <subject>
    <topic>RESOLUCIÓN DE PROBLEMAS CENTRADA EN EL SER HUMANO</topic>
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  <subject>
    <topic>PENSAMIENTO DE DISEÑO</topic>
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  <subject>
    <topic>DISEÑO</topic>
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  <subject>
    <topic>GESTIÓN DE INNOVACIÓN</topic>
  </subject>
  <subject>
    <topic>PENSAMIENTO CREATIVO</topic>
  </subject>
  <subject>
    <topic>ELEMENTO QUE INTEGRAN EL PENSAMIENTI DE DISEÑO</topic>
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  <subject>
    <topic>EMPATÍA DEL CLIENTE</topic>
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  <subject>
    <topic>CAMBIO DE LA EMPRESA A TRAVÉS DEL DISEÑO</topic>
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  <subject>
    <topic>COMO DISEÑAR MODELOS DE NEGOCIO</topic>
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  <subject>
    <topic>TIPOS DE MODELO DE NEGOCIO</topic>
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  <subject>
    <topic>FILOSOFÍA LEAN</topic>
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  <subject>
    <topic>BUSINEE MODEL CANVAS</topic>
  </subject>
  <subject>
    <topic>ORGANIZACIONES</topic>
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  <subject>
    <topic>INNOVACIÓN</topic>
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  <subject>
    <topic>CREATIVIDAD</topic>
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  <subject>
    <topic>METODOLOGÍA DEL DISEÑADOR</topic>
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  <subject>
    <topic>MODELOS DE NEGOCIO</topic>
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  <identifier type="isbn">9786076225929</identifier>
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