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  <titleInfo>
    <title>Social media marketing en destinos turísticos: implicaciones y retos de la evolución del entorno online</title>
  </titleInfo>
  <name type="personal">
    <namePart>Giner Sánchez, David</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
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  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">España</placeTerm>
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    <publisher>UOC</publisher>
    <dateIssued>2017</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
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    <extent>168 páginas</extent>
  </physicalDescription>
  <subject>
    <topic>MERCADEO TURÍSTICO</topic>
  </subject>
  <subject>
    <topic>MARKETING TURÍSTICO</topic>
  </subject>
  <subject>
    <topic>DESTINOS TURÍSTICOS</topic>
  </subject>
  <subject>
    <topic>SOCIAL MEDIA</topic>
  </subject>
  <subject>
    <topic>MARKETING ONLINE</topic>
  </subject>
  <subject>
    <topic>DESTINOS INTELIGENTES</topic>
  </subject>
  <subject>
    <topic>SMART DESTINATIONS</topic>
  </subject>
  <subject>
    <topic>CICLO DE VIAJES</topic>
  </subject>
  <subject>
    <topic>TIC Y TURISMO</topic>
  </subject>
  <subject>
    <topic>TECNOLOGÍA</topic>
  </subject>
  <subject>
    <topic>INTERNET</topic>
  </subject>
  <subject>
    <topic>REDES SOCIALES</topic>
  </subject>
  <subject>
    <topic>INOVACIÓN</topic>
  </subject>
  <subject>
    <topic>PLANIFICACIÓN</topic>
  </subject>
  <classification authority="ddc">1.10.14 G492s</classification>
  <identifier type="isbn">9788491169086</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">181113</recordCreationDate>
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