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  <titleInfo>
    <title>Contagio: el poder del boca a boca en la comunicación viral</title>
  </titleInfo>
  <name type="personal">
    <namePart>Berger, Jonah</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Argentina</placeTerm>
    </place>
    <publisher>Temas</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>236 páginas </extent>
  </physicalDescription>
  <subject>
    <topic>TEMAS GENERALES DE GERENCIA DE MERCADEO</topic>
  </subject>
  <subject>
    <topic>COMUNICACIÓN EN LOS NEGOCIOS</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACIÓN DE VENTAS</topic>
  </subject>
  <subject>
    <topic>COMUNICACIÓN ORAL</topic>
  </subject>
  <subject>
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>MERCADEO</topic>
  </subject>
  <subject>
    <topic>CALIDAD</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD</topic>
  </subject>
  <subject>
    <topic>PUBLICIDAD NEGATIVA</topic>
  </subject>
  <subject>
    <topic>INFLUENCIA SOCIAL</topic>
  </subject>
  <subject>
    <topic>MONEDA SOCIAL</topic>
  </subject>
  <subject>
    <topic>DISPARADORES</topic>
  </subject>
  <subject>
    <topic>PÚBLICO</topic>
  </subject>
  <subject>
    <topic>VALOR PRÁCTICO</topic>
  </subject>
  <subject>
    <topic>HISTORIAS</topic>
  </subject>
  <subject>
    <topic>EPÍLOGO</topic>
  </subject>
  <classification authority="ddc">658.802 B496c</classification>
  <identifier type="isbn">9789871826520</identifier>
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    <recordCreationDate encoding="marc">180807</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250530120029.0</recordChangeDate>
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