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  <titleInfo>
    <title>Cómo medir la satisfacción del cliente</title>
  </titleInfo>
  <name type="personal">
    <namePart>Hill, Nigel</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Brierley, John</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>MacDougall, Rob</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Panorama</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
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  <language>
    <languageTerm authority="iso639-2b" type="code">ESP</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>171 páginas</extent>
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  <subject>
    <topic>SERVICIO AL CLIENTE</topic>
  </subject>
  <subject>
    <topic>SATISFACCIÓN DEL CLIENTE</topic>
  </subject>
  <subject>
    <topic>MUESTRA DE MEDICIÓN</topic>
  </subject>
  <subject>
    <topic>NECESIDADES DEL CLIENTE</topic>
  </subject>
  <subject>
    <topic>ENCUESTAS</topic>
  </subject>
  <subject>
    <topic>DISEÑO DE CUESTIONARIOS</topic>
  </subject>
  <subject>
    <topic>ESCALAS DE CALIFICACIÓN</topic>
  </subject>
  <subject>
    <topic>BENCHMARKING</topic>
  </subject>
  <subject>
    <topic>ENCUESTA INTERNA</topic>
  </subject>
  <subject>
    <topic>ENCUESTA TELEFÓNICA</topic>
  </subject>
  <classification authority="ddc">658.812 H648c</classification>
  <identifier type="isbn">9789683810465</identifier>
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    <recordChangeDate encoding="iso8601">20240313140105.0</recordChangeDate>
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